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International Women’s Day 2022: Spotlight on Louise Blackwell

March 3, 2022
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International Women’s Day 2022, which takes place on 8th March, is a global event that celebrates the social, economic, cultural and political achievements of women. The day also marks a call to action for accelerating women’s equality. You may already know the campaign theme for International Women’s Day 2022 is #BreakTheBias. Bias – whether deliberate or unconscious – makes it difficult for women to flourish and progress. However, knowing that bias exists isn’t enough and perhaps we need to take more action internationally to level the playing field.

Caple, however, has worked hard to build an inclusive workplace where women can thrive and excel. We’re extremely proud of all our employees’ achievements, and strive to provide a wide range of professional opportunities, encouragement and support to everyone. So, to celebrate International Women’s Day 2022, our marketing manager, Alex Fuidge, sat down with our Sales Person of the Year Louise Blackwell – our Business Development Manager (BDM) for Bristol, North Somerset, Wiltshire Gloucestershire, South and West Wales. Read on to discover what Louise had to say:

The campaign theme for International Women’s Day 2022, which takes place on 8th March, is #BreakTheBias, in line with the objective to create a gender equal world.

How did you feel when you discovered you had won Caple Sales Person of the Year?

I felt pretty proud! I was also extremely grateful that the company recognised my efforts and achievements. Obviously, 2021 was a difficult year – on so many levels. So, it felt extra special for Caple to award me with this accolade for my accomplishments during this period.

What does International Women’s Day 2022 mean to you?

I firmly believe that International Women’s Day 2022 is a wonderful opportunity to recognise everything that’s great about being a woman. And I think it’s absolutely right to celebrate all that we contribute to society. I know Caple will be celebrating this day by acknowledging all the hard work, determination and dedication of their fabulous female work force. I think International Women’s Day 2022 is really empowering and the perfect opportunity to acknowledge all the progress that’s been made.

Which role model do you look up to?

I have always looked up to, and closely followed, the career of chef Lorraine Pascale. In fact, I really relate to her modern, sassy approach and style of cooking. Lorraine is a former top model, but after quitting the catwalk she turned her hand to all kinds of careers – including car mechanics – which I think is really impressive. She then entered the food industry, and studied

for the prestigious Leith’s Diploma of Food and Wine. Since then she has sold over one million cookery books in the UK alone, and really made a name for herself. More than 70 countries worldwide have broadcast her TV shows. So, Lorraine is absolutely a woman who has proved that hard work will take you places. And I think she’s a fantastic role model for International Women’s Day 2022.

Celebrating female success is a key part of International Women’s Day. Often imitated, but never duplicated, Coco Chanel – one of Louise’s key role models – revolutionised women’s fashion and founded an empire that endures today

Which celebrities deserve a mention on International Women’s Day 2022?

I think Kelly Hoppen, Jacqueline Gould, Davina McCall and Victoria Beckham deserve to be celebrated on International Women’s Day 2022. They all do great work promoting healthy and appealing lifestyles through design, health, fitness and fashion. They are clearly full of passion and determination, and have enjoyed so much success in their respective fields. Every one of them stands out as an independent woman, pursuing everything they want to achieve. They have all managed to make a difference to society with their careers, while enjoying significant personal success.

Is there someone significant who has helped to shape the way women are today?

I firmly believe we should recognise the efforts of Coco Chanel on International Women’s Day 2022. Arguably the most influential fashion designer of all time, Coco wanted to inspire women to be women, and to allow them to live comfortably and freely. Through the use of her fashion and accessories, she inspired and liberated women. Amongst her many achievements, she was famously credited as the designer who popularised trousers, making them a key piece in women’s wardrobes. That’s absolutely something I celebrate! Coco was a true trailblazer and a revolutionary stylist who completely reinvented the way women wore clothes.

Our portfolio holds plenty of appeal for the modern woman, from the quality of our appliances and wine cabinets to our super-stylish kitchen furniture, sinks & taps

What do you think appeals most about Caple for the modern woman?

There is so much about the Caple brand that’s extremely appealing to the modern woman. The product range is so versatile, there is something for everyone.
The appliances really cater for the British market. Whatever the customer’s personal design preferences and lifestyle, there’s an option to complement it.

Are there any challenges for women working in the kitchen industry today?

In the past, the kitchen industry has been pretty dominated by men, but I think this has really changed now. Since I’ve been working at Caple, it has certainly never been an issue. I joined Caple in 2004, and I feel very fortunate to have found a company so committed to equal opportunities. I do what I love – and I love what I do!

Our brand is known for offering an abundance of choice, so customers get exactly what they want. This painted, made-to-order Shoreditch kitchen in dusty rose and smoke, is currently one of Louise’s favourites