Fiona Dancer, Caple’s new BDM

October 8, 2020

Multi-award winning, leading appliance specialist Caple has appointed Fiona Dancer as a new business development manager (BDM). She will cover the following areas – Suffolk, Essex, Hertfordshire and East London.

Dancer comes with a wealth of experience in the domestic appliance and bathroom industry. At Caple, she will be responsible for promoting and selling their comprehensive portfolio of appliances, sinks and taps, kitchen and bedroom furniture to retailers, builders’ merchants and electrical wholesalers.


Her work will revolve around finding new business opportunities and developing strong relationships with new and existing customers. This will include the organisation and installation of top-quality Caple displays, which can showcase a complete kitchen offering – high-performance appliances, distinctive furniture and stylish sinks and taps.


Dancer says:

“As I’m already very much a part of the KBB industry, I’m well equipped for every challenge. I am looking forward to meeting existing customers who already work with the Caple brand, and new ones too, in the coming months to help them develop their businesses with access to our entire portfolio.”

Caple managing director Danny Lay adds:

“We are delighted to have a new BDM, Fiona Dancer, join the team in this part of the country. With her knowledge of the KBB industry, she will make a great addition to our salesforce.”